Miss Pucci: Interview with Laudomia Pucci di Barsento

When one thinks of Pucci, we imagine ultra-glamorous ski vacations or painting the town red in a sexy European city. The venerable fashion brand just launched their latest scent, Miss Pucci, and we got to chat with Laudomia Pucci di Barsento, daughter of Emilio Pucci, about her involvement with this fragrance launch. 

How deeply were you involved with the development of Miss Pucci?

Laudomia Pucci di Barsento: I was very present in every step of the process - I'm always deeply involved when it comes to the perfume world. Throughout my youth, I saw my father's work in the industry and grew up with his perfumes. I'm delighted to branch out again into this world.

We wanted to align our fragrances with the DNA (key values) of the brand in a contemporary way. The inspiration, design, packaging, and obviously to some extent the fragrance notes are part of a "Pucci world" that's very familiar to me.

Laudomia Pucci (Credit: Antonio Guccione)

Who is Miss Pucci? Who or what does she represent?

Laudomia: Miss Pucci is a young cool aristocrat! She represents a young, fashionable, and glamorous moment.

What were the key inspirations for this new fragrance?

Laudomia: Ora Ito has done an incredible job interpreting the Vivara wave movement (or bubble) to a 3D dimension...I love it! It's just so perfect and so new. The next step was to bring a more "obvious" Pucci factor, the print, to the bottle. The colors represent the fragrance -- floral, feminine, and fresh, with the personality of the Pucci girl.

The fragrance itself represents a bouquet of flowers. I adore two notes that are really important: the magnolia (the essence is amazing) and the jasmine (sampaguita). Last, but not least, to complement all of this, a souvenir from Florence: the Iris!

Name 5 fashion must-haves you can't live without this season.

Laudomia: Look 32 from our S/S 2010 collection (white and glamorous); Pucci sunglasses with big shades or mirrors; cosmetic case to store my SPF 50; my trunk bag in nude colors, and Terracotta makeup by Guerlain.

Look 32 from the Pucci S/S 2010 collection.

What is your favorite weekend look?

Laudomia: A Pucci terrycloth cover up with a swimsuit and flats. Or a long caftan, like those found in the Turkey market.

Comments

[Carolyn Jung]

The packaging is way cool! Just like a stylish Pucci scarf. ;)